How to create google shopping feed with simprosys

How to Create a Google Shopping Feed with Simprosys

Are you running a Shopify store and worrying about setting up your Google Shopping Feed? That long accurate product listing and never-ending optimizing strategies are hurting you or probably seamless integration seems impossible to you. We suggest you install an all-in-one solution application which is Simprosys Google Shopping Feed.

Simrosys helps you integrate your feed for Google Shopping and track data accurately in no time. Your shopping Ads productivity depends on your feed integration. Learn about what is Simprosys’s Google Shopping feed, how to create a Google Shopping feed with Simprosys, and what are its key features.

What is Simprosys Google Shopping Feed?

Simprosys is a Shopify application that helps businesses manage and optimize their product data feeds for Google Shopping, Microsoft Ads, and Facebook. It’s an all-in-one solution to integrate your online store and advertising accounts. Retailers recommend this application for its seamless integration with Shopify and efficient Google Shopping Feed management.

Your campaign performance increases, significantly in ROAS, through targeted campaigns and feed optimization. Multi-language and multi-setups are other perks of this application. With 6,648 reviews and a total rating of 4.7/5 stars, merchants particularly appreciate the robust customer support which offers quick, knowledgeable assistance and proactive tips.

Simprosys Google Shopping feed supports

Pinterest Ads
Facebook Shop
Instagram Shop
Google Shopping
Google Free Listings
Checkout on Facebook
Microsoft Shopping Ads
FB Dynamic Product Ads
Google Local Inventory Ads

You can manage Google Ads Performance Max Campaigns (PMAX) and Microsoft Ads Performance Max Campaigns easily. You’ll also have blessing options to configure conversion tracking & dynamic remarketing tagging.

Steps to Create a Google Shopping Feed with Simprosys

You need to install the Simprosys Google Shopping Feed app on your Shopify store before you create a feed.

Go to the Shopify App Store and search for Simprosys Google Shopping Feed.

2. Click ‘Add App’ and then follow the installation instructions.

You will get a 21-day free trial plan and can defer payment until later. You will be asked to authenticate and link the application with merchant center.

3. Open the app and connect it to your Google Merchant Center account.

Google Merchant Center (GMC) is where your product data is stored before it appears on Google Shopping.

4. Sign in to Google Merchant Center. In Simprosys go to Account Settings and click on Link Google Merchant Center. Select your GMC account and confirm access.

5. Authorize necessary permissions to allow Simprosys to sync your product data.

6. Simprosys will automatically start syncing product data from Shopify to Google Merchant Center.

Use the credentials of the merchant center you would like to link the app with. Make sure you connect the application with the right Google merchant center account. Select the merchant ID. If you want to like multiple IDs, select the parent account in the first drop-down. The application will show you other accounts. Select the account you want to add.

Select the Google Merchant Center Account Here:
Steps:

Sign Up for Google Merchant Center if you don’t have any.
If You have a multi-client merchant center account, please select the parent account first and then it will show you a list of sub-accounts to select from.
Please have a look at below given screenshot to find the correct merchant center account.

Set the shipping details correctly. You’re ready to go on next step.

You’ll now have to sync settings in Shopify. Now configure your product feed to ensure proper formatting and optimization.

Go to Feed Settings in Simprosys. Choose the country where you want to sell your products. Select the correct currency and language for your target audience. Enable Automatic Updates to keep product details, such as price and stock levels, synchronized. Choose whether to include all products or only specific collections. You can choose all products or select a collection of your choice. Also choose other settings like product title, description, and variant. Select based on your preferences.

Google Sync Settings

Now click on the ‘Google Sync Setting’ option and choose its settings.

Tax (VAT/GST) Settings

If you are selling in the US or Canada, select “No, My Product prices do not include Tax (VAT/GST).” For all other countries, select “Yes.” This ensures the correct pricing is displayed for different regions.

Enable Sale Price in the Feed

Enable the Sale Price option to show both the original and discounted prices in product listings. This makes your ads more attractive and encourages more clicks.

Append UTM Tracking Parameters to URL

This is optional. Enabling UTM tracking allows you to see separate analytics for Google Free Listings and Google Ads. Free Listings will keep these parameters. Ad traffic will use the ones set in the campaign.

Product ID Format

The default option works best in most cases. Choose it unless you have a specific reason to select another format. Your product feed will appear in the Google Merchant Center after successful integration. It may take some time to load, so be patient while the system processes the data.

If you want to sync with Bing and Facebook select those options and Choose an option as per your requirements. Skip these steps if these steps are not for you.

Sync Products

Lastly, you have to select sync product from Shopify to Simprosys Google Shopping Feed.

Wait about ten hours once you ‘sync products’ to appear in your Google Merchant Center. In some cases, it may take 24 hours depending on the number of products.

Other Settings in Simprosys

There are multiple options in Simprosys. Using these choices you can optimize your data feed and boost its visibility.

Optimize Product Titles and Descriptions

Optimized product titles and descriptions help improve search rankings and click-through rates.

Use descriptive and keyword-rich titles (For Example, “Men’s Black Leather Sneakers – Comfortable & Stylish”).
Keep product descriptions clear and informative. Include key details like material, size, and color.
Do not use promotional text in descriptions as Google disapproves this.

Assign Correct Google Product Categories

Google requires products to be categorized correctly.

Select ‘Category Mapping’ in simprosys.
Search and select the appropriate Google Product Category for each item.
Assign custom labels to group products based on attributes like season, price range, or margin.
Save changes to apply categorization.

Set Up Custom Labels for Campaign Management

Custom labels help you manage Google Ads campaigns effectively.

Go to ‘Feed Customization’ in Simprosys.
Create labels based on attributes like Best-Sellers, High-Margin, or Seasonal Products.
Assign labels to relevant products to improve ad segmentation and bid adjustments.

Add Missing GTIN, MPN, or Brand Information

Google requires GTIN (Global Trade Item Number), MPN (Manufacturer Part Number), or Brand details for proper listing.

In Simprosys, check for missing GTIN or MPN errors.
If your products have GTINs enter them under the Product Details section.
When you have custom-made or private-label products mark them as “No GTIN”.
Ensure all products have a brand name for better categorization.

Exclude Unwanted Products

You can choose to exclude the product you don’t want to list on Google Shopping.

Go to the tab ‘Product Exclusion’ in Simprosys.
Select products based on criteria like out-of-stock items, low-margin items, or seasonal items.
Apply exclusions and save changes.

Enable Automatic Feed Sync

Simprosys allows automatic syncing of your product feed to keep it updated.

Go to Feed Settings and enable Auto-Sync.
Choose the update frequency (daily or hourly updates).
Save settings to keep product details accurate.

Set Up Google Shopping Ads

You can start running Google Shopping Ads once you submit your feed.

Go to ‘Google Ads’ and create a ‘New Campaign’.
Select ‘Shopping’ as the campaign type.
Choose your linked Merchant Center account.
Set your budget and bidding strategy.
Launch the campaign and monitor performance through Google Ads and Simprosys dashboards.

Monitor and Optimize Performance

Regular monitoring helps improve campaign performance. Go to the tab ‘Feed Performance Dashboard’ in Simprosys. Track impressions, clicks, conversions, and return on ad spend (ROAS). Adjust bids based on high-performing and low-performing products. Update product details and pricing based on customer demand.

Dynamic Remarketing and Conversion Tracking

Simprosys adds necessary track tags to product feeds. Businesses can retarget visitors with personalized ads based on their browsing behavior. It helps increase conversions and customer engagement. The app also integrates with Google Ads to track key performance metrics. This data helps you in making informed decisions and it significantly improves campaign results.

Navigate to Google Dynamic Remarketing and conversion tracking section:

Link your Google Ads account and choose what you want to include in the script. You can choose Dynamic Remarketing alone. However, it’s better to select all checkboxes. You get both Dynamic Remarketing and Conversion Tracking for better ad performance.

You can create new conversions in your Google Ads account or you can also use the editing goals.

Your new goals for Google Ads will appear automatically in your Google Ads account in the conversion section. You can also allow ‘Google Enhanced Conversions’ for the web. Enable this feature in the Simprosys application first. Update the application so your feature is available.

Also, enable the features in your Google Ads account. Go to ‘Conversions’ and then ‘Settings.’ Go to the ‘enhanced conversion,’ mark the checkbox, and navigate to ‘Google Ads API’ as a method.

Data with dynamic remarketing parameters will appear on Google Ads audience source. You can also add a GA4 tag to your Shopify store with Simprosy’s Google shopping feed application.

Global site tags will be inserted automatically and the event snippets to the online store with the application. Your Google Ad account will be automatically updated with your Google Analytics 4 property.

Key Features of Simprosys Google Shopping Feed

You gain several benefits with Simprosys applications. Its key features are:

Easy Product Feed Management

Simprosys simplifies product feed management by automatically syncing data from Shopify and other platforms. It keeps product details updated, including price, inventory, and descriptions. This reduces errors and prevents disapprovals in the Google Merchant Center. Merchants can also filter and customize their feeds. They can exclude out-of-stock products, select specific collections, or adjust attributes based on campaign goals. These options make it easier to optimize ads and improve performance.

Fix Errors and Optimize Feed Automatically

The app detects and fixes common errors in the Google Merchant Center. It helps resolve issues related to missing GTINs, incorrect pricing, and disapproved products. This improves approval rates and ensures smooth ad performance. Simprosys also optimizes product feeds by enhancing titles, descriptions, and categories. It automatically assigns products to the right Google Shopping categories, making listings more relevant and increasing visibility.

Multi-Platform and Multi-Country Support

Simprosys supports multiple advertising platforms. Businesses can run ads across different channels. This helps expand the reach and attract more customers. It also enables multi-country and multi-currency feeds. Prices are converted automatically based on Google’s exchange rates so compliance with international ad requirements is maintained.

Bulk Editing and Custom Labels

Managing large product catalogs is easy with Simprosys. Merchants can edit product titles, descriptions, and prices in bulk which saves time and effort. You can also set up custom labels for better campaign control.

With custom labels, businesses can segment products by price, season, or profit margin. This helps structure ad campaigns and optimize bidding strategies. For example, high-margin products can be promoted more aggressively to maximize profits.

Simple Interface and Strong Support

Simprosys has a user-friendly interface that makes feed management easy. It is a good-to-go option even for beginners. The setup process is simple and the application provides clear recommendations for resolving issues. Their customer support team is also responsive and helpful. They offer live chat and detailed guides to assist users with any difficulties.

Optimize Your Google Shopping Feed and Grow!

In today’s digital marketplace, success heavily depends on innovative selections. Multiple applications can help you boost your sales on Shopify. However, Simprosys is one of the most commonly used applications. Due to its unique features, the application stands out in this market. Simprosys is a problematic free extension. With the correct product feed, you can launch effective and profitable smart advertising campaigns on Google ads.