Master Google Shopping Feed Management with Simprosys Solutions

Google Shopping is a worldwide trend in today’s digital marketplace. A well-optimized Google Shopping Feed boosts visibility and CTR. The success of shopping advertising campaigns hinges significantly on seamless integration and accurate data tracking. Simprosys Solutions makes feed management simple. It fixes errors, updates data, and improves ad performance. With this tool, you can optimize feeds, prevent disapprovals, and increase conversions. 

In this guide, we will show you how to manage your Google Shopping feed easily with Simprosys.

Google Shopping Feed 

Google Shopping Feed is a structured data file that describes and organizes your product catalog in a Google-friendly format. You’ll provide your product details to Google and make a feed. When a shopper searches, Google will show your relevant product. This spreadsheet includes attributes like titles, prices, images, and more, which makes it easier for shoppers to search and purchase products. 

This feed is submitted to Google Merchant Centre, which then displays your product in Google Shopping Ads and other relevant searches. Google Shopping feed and search feed are different. You don’t have control over which search terms will trigger Google ads. An optimized Feed for Google Shopping increases overall visibility, click-through rates (CTR), and conversions. 

Sometimes it is difficult to manage Feed manually. One or another problem may arise. Your product may be disapproved because of missing or incorrect attributes. Inconsistent inventory updates cause your products to show as out of stock. Prices sometimes mismatch between the feed and the website. If you violate policy, this may lead to feed suspension.  

What is Simprosys Solutions?

Simprosys Solution is a tool for managing Google Shopping Feed that helps e-commerce merchants streamline their Google Shopping Feed. You can organize and submit your product smoothly. The Simprosys Google Shopping Feed App ensures that your products meet Google’s requirements. It reduces errors, saves time, and improves visibility in Google Shopping results. 

You can integrate your online store and advertising accounts with Simprosys infoMedia. The extensions of this app enable you to generate and import feeds to Google Ads, Facebook, or Microsoft Ads. The application facilitates you to track e-commerce conversions. You can track essential dynamic parameters and gain an effective functioning of your dynamic marketing. 

Simprosys has an application for the Shopify online store and has a plugin to work with other platforms like WooCommerce.

You can find this app in the Shopify App Store. This is a paid app and the payment cost depends on the number of products.  

Why you should use Simprosys for Google Shopping?

Simprosys automates feed updates and keeps product information accurate. It allows bulk editing of product titles, descriptions, and prices. The app helps you to fix errors that can cause feed disapprovals. It also supports multiple countries, so if you’re an international seller you can gain benefits. The app simplifies ad management to integrate Google Merchant Center, Google Ads, and Facebook.

Simprosys stands out because of its advanced filtering and product grouping features. It provides error reports more accurately and makes troubleshooting easier. The app supports multiple ad platforms, including Google, Facebook, and Bing. It also offers a better user experience with a simple and intuitive interface. Simprosys provides you with smart optimization tips.

Manage Your Google Shopping Feed with Simprosys 

If you are running an e-commerce business, take advantage of Simprosys and manage your Google Shopping Feed. When you have a well-optimized feed your products will appear in Google Shopping and Google Ads. You can take your business to new heights. However, feed errors, pricing mismatches, and product disapprovals can affect ad performance. Simprosys Google Shopping Feed App makes feed management simple, automated, and error-free. Simprosys Google Shopping Feed App is designed to make feed management effortless. It helps e-commerce businesses automate updates, fix errors, and comply with Google’s policies.

Key Features for Google Shopping Feed Management

1. Automatic Feed Sync

Simprosys syncs product data from Shopify to Google Merchant Center in real time. This ensures:

• Price, sock, and availability updates without manual input.
• No pricing mismatches which usually lead to disapprovals.

2. Bulk Editing 

If you update products manually it may take time. Simprosys allows bulk editing of:

• Product titles and descriptions for better SEO.
• Custom labels to group and categorize products for better ad targeting.

In the Manage Products tab, you can make bulk changes easily. Select the products using a filter and choose the required action. This feature is useful for assigning a Custom Label, which helps filter products in Google Merchant Center or Google Ads. You can also manually set the Google Product Category if it was not assigned correctly.

3. Feed Error Detection & Fixes

Google rejects products with missing or incorrect attributes. Simprosys detects these kinds of errors and suggests quick fixes for:

• Missing GTIN, SKU, and MPN.
• Incorrect pricing or stock availability.
• Disapproved products due to policy violations.

4. Multi-Country and Multi-Currency Support

For businesses selling internationally, Simprosys allows:

• Country-specific feeds with automatic currency conversion.
• Localized pricing and shipping details.

5. Custom Labels for Targeted Campaigns

Using custom labels, sellers can:

• Group products based on performance.
• Improve Google Shopping Ad Segmentation.
• Boost ROAS (Return on Ad Spend).

How can You Use the Simprosys App?

The primary goal of the application is to generate and send your product feeds. You can send the feed to Google Merchant Center, Microsoft Merchant Center, and Facebook Product Catalog. It’s your choice you can also generate a separate free XML feed. You can submit your store’s product feed with XML feed to other affiliate marketing platforms (Facebook, Google, and Microsoft) and CSS networks.  

1. Add the application to your Shopify account. You’ll have a 21-day trial plan after installation. You can defer payment until later. 
2. Integrate with a Shopify account. 

You can import all products or only products from your collection. 

Select the title and descriptions for the feed. Choose a customized title and SEO-optimized Description. 

Integrate with Google Shopping Feed

Simprosys provides a smooth and comprehensive connection. The application minimizes limitations in managing product feeds. Integration with Google Systems in Simprosys is multifunctional. You have to integrate with Google Merchant Center to set up product feeds. 

1. Connect your existing Google Merchant Center account. If you do not have a Merchant account, create the account. 
2. Choose ‘Integration Settings’ in the Shopify app. 

Also Set Tax (VAT/GST). For Canada or the US Select

No, my product prices do not include (VAT/GST). 

For all other countries select yes. 

Enable the sale price in the feed. Your ad will become more attractive as this option will display both prices on the product card. You can or cannot append UTM tracking parameters to the URL. This function will help you to see the statistics of Google Free Listings and Google Ads in analytics separately. Your feed will be named according to the API method, as Simprosys uses this method. However, Google Merchant Accounts have limitations for API methods. You can transfer one data feed using this method. 

Import Feeds for Multiple Countries

There are three different scenarios for selling products in different countries. 

First, all the countries share a common currency and language.

Second, countries can have similar languages but different currencies.

Third, countries can have different languages and currencies. 

You need to add the required countries in the feed settings in the merchant center for the first 2 cases. Navigate ti ‘feed name’ in the merchant center and then adjust the list of countries. 

The price will be converted automatically according to Google’s rate in case of different countries. 

If the languages and currencies of the countries are different, you will need separate feeds for each country. But remember that only one data feed can be loaded via the API through the application. In this case, Shopify Markets settings will come to the rescue.

Begin by setting up the countries in Shopify’s Markets section. Here, you’ll specify the language, currency, and page for each country. After this, use the Simprosys app to add separate product lists to the current feed. Each list should correspond to the required language and country.

1. First, assign each country to a separate market. If some countries share the same language and currency, you can group them into one market. This step is only needed if you want to keep them separate in Shopify.

    2. In the Simprosys app, navigate to the Shopify Markets section.

      3. You may need to update the app for this feature to start working. Do this first.

      4. On the page that opens, click Add Locals on the right side.

      5. On the left side, select all the markets you want to add as individual countries in the feed. Check the languages you want to include for each market on the right page. 

6. Save the changes. In the window that appears, select “Yes, I am using any of the apps listed above for Language Translation.” Then, click “Yes, Already verified.” Read about Language Translation apps in the “Important Nuances” section.

After this, you will see in Google Merchant Center (GMC) that the main feed will now include product lists for each country with the correct language.

To advertise in different countries, your website must support multiple languages and currencies. There are many apps for this, but Simprosys integration only works with Shopify-whitelisted language translation apps. Currently, Shopify Markets integration allows multiple feeds only for Google Merchant Center. You can import just one feed in your website’s primary language and currency for Microsoft Merchant Center and Facebook Catalog. However, in Microsoft Merchant Center, you can fix this by importing feed data from your Google Merchant Center account.

Solve Common Google Shopping Feed Problems with Simprosys

Simprosys Google Shopping Feed App helps fix these issues and provides you with a smooth and error-free feed. Below are common problems and how Simprosys provides solutions.

1. Product Disapprovals

Google disapproves products due to missing GTINs or incorrect prices. Simprosys automatically identifies disapprovals and suggests fixes. The app provides recommendations to update missing attributes and help your products get approved quickly.

2. Pricing Mismatches

Sometimes your website prices may differ from Google Shopping. This leads to rejection. Simprosys syncs real-time pricing updates to prevent mismatches. It ensures that the price displayed in Google Shopping matches the store price, reducing disapprovals.

3. Stock Availability Issues

Out-of-stock products appear in Google Ads which causes wasted ad spend. Simprosys updates stock levels instantly to keep listings accurate. It ensures that only available products are displayed in Google Shopping and prevents misleading ads.

4. Missing Attributes

Missing GTINs, product categories, or descriptions cause errors. Simprosys highlights missing attributes and allows quick fixes. The app enables bulk editing which makes it easier to add the required details and prevent product disapprovals.

Conversion Tracking and Dynamic Remarketing in Simprosys

You can set up Google conversion tracking using Simprosys. This integration helps track:

• Conversions, including add to cart, checkout start, and purchase, along with the purchase value.
• Dynamic remarketing parameters to target users based on their interactions.

Go to the Google Dynamic Remarketing & Conversion Tracking section to configure this.

Link your Google accounts

Specify what you want to include in the script. You can choose Dynamic Remarketing alone, but it’s best to enable both features.

By selecting all checkboxes, you get:

• Dynamic Remarketing to retarget users based on their activity.
• Conversion Tracking to monitor key actions like add to cart, checkout, and purchase

You can decide whether to create new conversions in your Google Ads account or use your existing goals. This flexibility allows you to align tracking with your current ad strategy.

If you create new goals for Google Ads, they will automatically appear in the Conversions section of your Google Ads account.

You can activate Google Enhanced Conversions for Web in Simprosys. First, enable this feature within the Simprosys app. If you don’t see the option, update the app to access it.

You must also activate it in Google Ads once you enable Enhanced conversions in Simprosys. Go to Conversions → Settings, find the Enhanced Conversions section, and enable the checkbox. Then, select Google Ads API as the method.

Once configured, your dynamic remarketing settings will be correct. You can check the Google Ads audience source to see data with dynamic remarketing parameters being tracked.

The integration is working when you start receiving data for the ‘ecomm_pagetype’, ‘ecomm_totalvalue’, and ‘ecomm_prodid’ parameters. These values ensure that dynamic remarketing and conversion tracking are functioning correctly.

You can integrate the GA4 tag into your Shopify store using the Simprosys Google Shopping Feed app. This helps track user behavior, conversions, and engagement directly within Google Analytics 4.

The Simprosys app automatically adds the global site tag and event snippets to your Shopify store. It also links your Google Ads account with your Google Analytics 4 (GA4) Property, ensuring seamless tracking and data synchronization.

Conversion Tracking for Other Ads Accounts

Simprosys also supports conversion tracking for other advertising platforms. You can integrate and track conversions for Microsoft Ads, Facebook Ads, and other ad accounts to optimize campaign performance.

Wrapping Up

You must ensure accurate data transmission when you launch Google Shopping Ads.

Choose the Right Integration for Google Shopping Feed

This includes purchase value tracking and dynamic remarketing parameters. There are many integration apps available, including Simprosys. You can choose a complex paid tool or a simpler free option based on your needs. Avoid free, unreliable extensions, as they can cause feed errors and missing conversions in Google Ads. A flawed setup can hurt your advertising performance. We recommend Simprosys as a trusted solution for the Shopify store.