What Is Simprosys Google Shopping Feed

You must have a well-structured Google Shopping Feed to get your products approved and displayed in Google Shopping Ads. Accurate product data improves visibility, enhances user experience, and increases conversions. The Simprosys Google Shopping Feed App simplifies feed management. It helps merchants sync product data, fix errors, and optimize listings for better performance. Simprosys ensures that product details meet Google’s requirements, reduces disapprovals, and improves ad efficiency. 

This guide covers everything you need to know about using Simprosys Google Shopping Feed for a smooth and optimized Google Shopping experience.

What is Simprosys Google Shopping Feed?

Simprosys Google Shopping Feed is a Shopify application that helps merchants create and manage product feeds for Google Shopping, Microsoft Ads, Facebook, Pinterest, and Shopify Market. The application offers you features like automated discounts, delivery speed estimates, and category-specific attributes.   

You can track e-commerce conversions and ensure the effective functioning of your dynamic remarketing. With its extensions, you can integrate your online store and advertising accounts. Simprosys has an application for the online store of Shopify and a plugin to help the Woocommerce platform. The following are the key features of the application:

Advanced Filtering Options

You enjoy robust filter choices to drill down to your specific set of products based on your preferred choice. 

Support Major Attributes

The application supports many attributes of the product, from required to advanced ones. You can quickly assign elements like product title, description, brand, GTIN, etc. 

Bulk Edit Options

Edit bulk attributes to multiple products in just one go. You won’t need to rely on conventional manual and time-consuming options. 

Automatic Fetch Error

The application automatically fetches any item-level warnings or errors like invalid GTIN, Missing Product, etc.; errors are displayed within the application interface. 

Easy Customisation

You can customize multiple important attributes easily using the Excel export-import feature. 

Why use Simprosys Google Shopping Feed?

The rating of 4.9/5 and Total reviews of around 6,639 show the popularity of the application among Shopify users. 

Simprosys Google Shopping Feed is an all-in-one solution to streamline the process and maximize your product visibility across multiple channels. You can quickly and easily migrate product listings from other e-commerce applications with real-time feed sync. 

You can also use the Content API method for smooth boarding. Implement Google Analytics 4 (GA4) to track your store to gain insights into user behavior and performance metrics. You can manage your Google Shopping Feed with Simprosys efficiently and effectively. 

When comparing Simprosys with other Shopify applications, Simprosys stands out because of its productive features in boosting campaign performance through targeted campaigns and feed optimization. It supports multiple countries and multiple currency setups and offers price drop extensions and dynamic remarketing. 

How to Install and Set Up Simprosys Google Shopping Feed App?

You can set up the Simprosys Google Shopping Feed App simply. Follow these steps to install and configure it for smooth product feed management.

1. Install the Simprosys App

1. Open your Shopify store dashboard.
2. Click on Apps from the left menu.
3. In the search bar, type Simprosys Google Shopping Feed.
4. Click on the app and press Add app.

You will be redirected to the Simprosys dashboard when installed.

2. Connect to Google Merchant Center

You must link your Google Merchant Center (GMC) account to use Simprosys Google Shopping Feed. Follow these steps:

1. On the Simprosys dashboard, find the Google Merchant Center section.
2. Click Connect Your GMC.
3. If you have a Google account, sign in and allow access.
4. If you don’t have a GMC account, click Create Account and follow Google’s steps.
5. After connecting, Simprosys will sync your store with GMC.

3. Configure Product Feed Settings

Now, you need to set up the product feed details:

1. Go to Feed Settings in Simprosys.
2. Choose the target country where you want to sell.
3. Select a currency and language for product listings.
4. Set up your feed update frequency (daily or real-time).
5. Click Save Settings to confirm the changes.

4. Add and Optimize Products

Simprosys will pull product data from your Shopify store. You must review and optimize it before sending it to Google Shopping.

1. Click Manage Products in Simprosys.
2. Review product titles, descriptions, and images.
3. Ensure product GTIN, MPN, and brand fields are filled correctly.
4. Apply custom labels to categorize products for better targeting.
5. Once verified, click Submit to Google to send products to GMC.

5. Sync Products with Google Shopping

Google will review them when you submit them. To ensure everything syncs properly:

1. Go to Google Merchant Center and check the Diagnostics tab.
2. Fix any errors or warnings Simprosys shows in its dashboard.
3. Resubmit products if necessary.
4. Once approved, products will appear in Google Shopping ads.

6. Set Up Google Ads for Shopping Campaigns

1. In Simprosys, go to Google Ads Settings.
2. Click Connect Google Ads and sign in.
3. Allow Simprosys to manage campaigns.
4. Choose a campaign type (Smart Shopping or Standard Shopping).
5. Set a budget and bid strategy.
6. Click Save and Launch to start your campaign.

7. Monitor and Optimize Performance

1. Check the Performance Dashboard in Simprosys.
2. Analyze clicks, impressions, and conversions.
3. Optimize product data for better ranking.
4. Adjust bids and budgets based on performance.

Simprosys App Setup Guidelines

Do not use two Google Shopping Feed apps together for your feed submission. There are two options 

Section 1: When the Merchant Migrates from Another App

When you shift from another application, identify the product ID format of the previous app that you used to submit to the Google Merchant Center. Use the same ID format for Simprosys to submit a product. When you keep the product ID the same in the previous and new app, then your product performance will not be lost. 

You can contact Simprosys support if you face any problems at support@simprosys.com. They offer three ID format options: 

• SKU as Product ID 
• Variant ID as Product ID
• Global ID Format

Section 2: For New Merchants

A well-optimized store improves customer experience and prevents Google Merchant Center suspension. Your store must look professional and follow all guidelines. Keep product information accurate and updated. Your store must include a Contact Us page with a contact form, email, and phone number. This helps customers reach you easily. 

Add legal pages like a Return & Refund Policy, Shipping Policy, Privacy Policy, and Terms of Use. Your store must display accepted payment methods and social media links. Place them in a visible area, like the footer. Use high-quality product images to attract buyers and boost sales. Set up your GMC and Simprosys well. 

How to Create and Optimize Product Feeds with Simprosys?

When you create and optimize a Google Shopping Feed with Simprosys, your products appear in Google Shopping results accurately and effectively. By following these steps, you can set up your product feed, optimize product titles and descriptions, ensure accurate product attributes, 

1. Set Up Product Feeds

Once you have installed and connected the Simprosys Google Shopping Feed App to your Shopify store and Google Merchant Center (GMC), you need to create a product feed. Simprosys automatically fetches product details from Shopify. To configure your feed:

1. Go to the Simprosys dashboard and navigate to Manage Feeds.
2. Select the target country, language, and currency for your feed.
3. Choose the feed update frequency (real-time or scheduled updates).
4. Click Save Settings to confirm.

2. Optimize Product Titles and Descriptions

Product titles and descriptions impact visibility in Google Shopping. Simprosys allows you to customize them:

• Use keyword-rich titles that accurately describe your product.
• Keep titles concise yet detailed, including brand, size, and key features.
• Avoid misleading descriptions and focus on benefits.
• Ensure descriptions align with Google’s product data policies.

3. Ensure Accurate Product Attributes

Google Shopping requires specific product attributes for approval. Simprosys provides a bulk editing feature to modify these attributes quickly. In Simprosys, verify that:

• GTIN (Global Trade Item Number), MPN (Manufacturer Part Number), and Brand fields are correctly filled.
• Product categories match Google’s taxonomy.
• Variants such as size, color, and material are correctly assigned.
• Stock availability and pricing are updated regularly.

4. Use Custom Labels for Better Organization

Custom labels help segment products for better targeting in ads. With Simprosys, you can:

• Create labels based on seasonality, price range, or bestsellers.
• Use labels to manage ad spending efficiently.
• Apply bulk changes to multiple products at once.

5. Handling Feed Errors and Fixing Disapprovals

Errors in product feeds can cause disapprovals in the Google Merchant Center. Simprosys highlights such issues and suggests fixes. Common errors include:

• Missing product identifiers (GTIN or MPN).
• Image or description policy violations.
• Pricing mismatch between feed and website.

To fix errors, go to Simprosys → Diagnostics, review flagged products, and correct the required fields before re-submitting.

6. Finalize and Submit Your Feed

1. Click Submit to Google in Simprosys.
2. Monitor the approval status in the Google Merchant Center Diagnostics tab.
3. Fix any issues and resubmit if needed.

Once approved, your products will appear in Google Shopping results and be ready to attract buyers.

Simprosys Pricing and Subscriptions 

Simprosys Google Shopping Feed charges you based on the number of products published in your Shopify store and not on the number of products you have in your merchant center. 

Although each product has multiple variants, Simprosys only charges for the product and not for variants.  They consider product count for application pricing and not the variant.

The App offers you a 21-day free trial on the first installation for any plan you purchase. 

• • Up to 500 Products: $4.99/month 
  • 501-1000 Products: $8.99/month

• 1001-5000 Products: $13.99/month
• 5000-10000 Products: $17.99/month

Wrapping Up

You must display accurate data when you launch Google Shopping Ads. Product feeds must be set up accurately, and conversions must be tracked effectively. Success significantly relies on the smart selection of an integration application. There are many applications available, like Simprosy, in the market, and you can choose any depending on your choice, preference, and requirements. Simprosys is relatively easier and inexpensive than other apps. 

We recommend you not use free problematic extensions. They can affect your ads and reduce performance. A wrong feed or missing purchase data can harm your Google Ads campaigns. Running a successful ad campaign requires accurate data. Our experience with Shopify stores proves that Simprosys is a reliable solution.

FAQs

What is Google Shopping Feed?

It is a structured data file that displays your products in a Google-friendly format. This spreadsheet includes attributes like titles, prices, images, and more, which makes it easier for shoppers to search and purchase them.

Can I run Performance Max (PMax) campaigns with Simprosys?

Yes, you can create and manage Performance Max (PMax) campaigns directly from the app. It also allows you to link existing campaigns for better control and tracking.

Is Simprosys easy to install and set up?

Yes, Simprosys has a simple installation process. After installing, you can sync your store, link your Google Ads account, and configure settings easily. The app provides step-by-step guidance for setup.

Does Simprosys help with tracking conversions?

Yes, Simprosys allows you to add tracking tags directly from the app. This ensures accurate conversion tracking and prevents data discrepancies in your Google Ads account.